Olin’s MBA program named Program of the Year » Discussions


3D Rendering Speeds up Product Development Cycles

  • Leader
    Oct 1
    3D Rendering Speeds up Product Development Cycles




    3D rendering is the process of creating a digital image of an object, real or fictional, in such a way that realistic images can be created. The first step is to create a 3D model, then to apply textures to give it a real-world appearance, then to simulate real-world lighting, then to use special software to put all that together and create a realistic image. Sounds exhausting right? The image above is 100% digital and doesn’t exist in the real world!To get more news about design rendering services, you can visit https://www.madpainter.net official website.

    For many, 3D rendering seems little more than another tool in the modern film-maker’s toolset—a way to create the next blockbuster. It’s a much more exciting premise to businesses that have large initial costs in their product development cycle. For example, architects aren’t able to create their product before it’s sold to a consumer. Imagine paying for two houses—it’d cost as much to build an example—just to approve the design for one! Architectural Visualization is one of the largest 3D fields out there and the poster child of most 3D software’s portfolios.

    Other consumer industries such as automotive and furniture have costly product development cycles that, generally, limit the ability to create initial demonstrative versions of their products. Just like architect’s build scale models, automotive designers build clay models, simulate airfoil design on computers, and simulate crash data with initial designs rather than start off buy building cars. It’s just cheaper. Furniture design is similar in that, especially for overseas manufacturers with minimum quantity thresholds, creating representative products early in development cycles is the only economical approach.
    3D rendering allows manufacturers to gain invaluable insight into what their final products will look like without actually making them. For furniture companies, this helps designers quickly and effectively compare finishes, sizes, and aesthetic combinations. For industries such as automotive, companies can do much the same. Color, size, shape and, in cases of advanced CAD Simulations, performance can be simulated digitally.

    3D modeling and 3D rendering services can help cut out initial sampling stages as well as product photography costs. Not only does this approach cut down on expenditure but it enables companies to be more responsive to consumer demands and relevant marketing milestones. BMW could quickly render an American Flag painted version of the latest model for a few hundred dollars while repainting and hiring a photographer would cost thousands, if not tens of thousands.

    Seems like a drop in the bucket for such a large company but it adds up—especially when 3D becomes an integral part of a product development cycle. Unlike real-world objects, 3D objects can quickly and effectively be recycled and reused.